Marriott International Sustains Its Stock Growth
Marriott International reports substantial growth in stock prices and financial performance, with notable increases in revenue per available room and overall EBITDA. The company continues to expand its hotel network, adding a considerable number of new rooms and properties in the past year.
This growth and expansion are crucial for franchise investors as they indicate a strong market position and potential for future profitability in the hospitality sector, which can influence investment decisions.
Marriott International has demonstrated significant financial growth, evidenced by a notable increase in stock price and positive quarterly and annual results. As of February 10, the company's stock closed at $361. 33, marking a 13 percent increase from $319.
92 on January 8, and a 16 percent rise year-to-date. The stock’s price increased from $313. 41 at the beginning of 2026.
In its recent financial report, Marriott disclosed that revenue per available room rose by 1. 9 percent in the fourth quarter, contributing to a 2 percent annual increase. This metric saw a 5.
1 percent rise internationally while growth in the United States and Canada was at 0. 7 percent. The company's earnings before interest, tax, depreciation, and amortization (EBITDA) reached $5.
38 billion in 2025, improving from $4. 98 billion in 2024. Furthermore, Marriott expanded its hotel network by adding 73,600 rooms, resulting in a total of over 9,800 properties and nearly 1.
7 million rooms by year's end. Marriott's development pipeline remains robust with 4,056 properties in the planning stages, including 1,648 properties that are either under construction or in the process of converting to align with the Marriott system. President and CEO Anthony Capuano described 2025 as a “defining year” for the company, emphasizing the effective branding and customer experience that fueled the strong results and development momentum.
With the current stock price well above pre-pandemic levels—more than double the $150 mark from before the pandemic—the company has seen substantial growth in its market valuation, surpassing $200 in November 2023, and exceeding $300 early last year. While Marriott has performed well in the stock market, other franchises, such as European Wax Center and Rocky Mountain Chocolate Factory, have shown even higher percentage gains in stock prices year-to-date, driving competitive interest in the franchise sector.