LINE-X Taps Matt Labuda as President to Lead Brand’s Next Chapter
LINE-X has appointed Matt Labuda as its new President to lead the brand's growth and strengthen market presence. Labuda, with a solid background in franchising and marketing, aims to align resources with franchisees to foster brand development and support.
This leadership change is critical for franchise investors as it may directly affect the strategic direction and performance of LINE-X, offering insights into potential growth opportunities within the automotive franchise sector.
LINE-X, a well-known brand in protective coatings, has announced the appointment of Matt Labuda as its new President, effective April 24, 2026. Labuda has been with the company for four years, previously serving as the Vice President of Marketing. His diverse professional experience spans franchising strategy, marketing development, commercial fleet expansion, vendor partnerships, and technology innovation.
Before joining LINE-X, he held significant roles at Driven Brands, a prominent automotive leader, and Burn Boot Camp, a nationwide fitness franchise. In his new role, Labuda emphasized his commitment to accelerating the company’s growth and enhancing its market presence. He expressed a strong focus on supporting LINE-X franchisees and aligning with them to build a unified vision for the brand's future.
Labuda acknowledged the brand's long-standing reputation for innovation and durability, which he aims to strengthen as part of his leadership. LINE-X intends to prioritize franchisee support, brand enhancement, and intentional growth strategies in the upcoming year. Labuda aims to maintain momentum in these areas, reinforcing the company’s commitment to sustainable development.
His leadership is expected to play a crucial role in outlining new marketing strategies and operational initiatives that directly benefit franchise partners. As the company moves forward under Labuda's leadership, stakeholders can anticipate a continued emphasis on aligning the brand’s goals with those of its franchisees, fostering a collaborative environment aimed at long-term success. This strategic alignment is viewed as integral to enhancing the franchise network and achieving greater operational effectiveness.
Overall, Labuda's elevation to President marks a significant transition for LINE-X as it seeks to build upon the existing foundation and address future market challenges while enhancing its franchise operations.