El Pollo Loco Officially Introduces Chicken Tenders
El Pollo Loco announces the launch of Loco Tenders, a new menu item featuring chicken tenders available in various meal options. The introduction is part of their continuous effort to innovate within their product offerings.
For franchise investors and multi-unit operators, the introduction of popular menu items can drive traffic and sales, highlighting brand adaptability and potential growth opportunities in the competitive fast food market.
El Pollo Loco, Inc. , the leading fire-grilled chicken restaurant chain in the United States, is set to launch its new menu item, Loco Tenders, on April 23. This addition marks El Pollo Loco's official entry into the chicken tender market, aiming to capture a segment of the popular finger food category.
The Loco Tenders will be available for a limited time and can be ordered in meals of 2, 3, or 4 pieces. There are two varieties being introduced: Spicy and Classic. Both versions feature 100% all-white meat chicken, which is fried and seasoned, with the Spicy variety enhanced by bold Mexican spices.
To complement the tenders, El Pollo Loco will offer three signature dipping sauces: Pollo Loco Sauce, which is creamy with smoky and sweet notes; Baja Lime, a ranch-style dip featuring lime and cilantro; and House Ranch, known for its smooth and savory flavor profile. Jill Adams, the Chief Marketing Officer of El Pollo Loco, expressed confidence in the new menu innovation, highlighting the brand’s extensive experience in perfecting fire-grilled chicken over the last 50 years. She suggested that this expertise allows the company to explore new culinary options, expecting both new customers and existing brand fans to embrace the Loco Tenders.
The introduction of Loco Tenders reflects El Pollo Loco's strategy to diversify its menu offerings and potentially attract a broader customer base. This move aligns with industry trends where quick-service restaurants are increasingly adding popular items like chicken tenders to meet consumer demand. For those interested in more details about the new product, additional information can be found on El Pollo Loco's website.